Stop Trying to Be Fancy (And Do the Unscalable)

Dec 31, 2022

Read time: 3.5 minutes

I've had a wild year where I've helped 63 people in 9 countries.

Here are the three biggest business lessons I learned (or had to relearn) in 2022.

1. Being "Financially Free" Starts by Doing the Unscalable

Do you have dreams of making awesome money while only working part-time hours? Are you craving to feel financially free so you're actually excited when you look at your bank account balance and have more time for you and the people you love? The three common ways to get there as a coach are by charging higher fees, having group programs that better leverage your time, or selling courses online.

But how do you do that?

How can you get to a place where clients are happy to pay you more for what you do, where you can easily enroll folks into group programs, or you can create an online course that people not only buy, but truly receive incredible value from?

You do it by getting really damn clear on who you specifically serve, dedicating yourself to getting to know those people and the nuances of their challenges extremely well, and then getting so good at expressing what they're thinking and feeling that they feel like you're reading their mind.

That's it.

It's easy to say but hard to stay focused on when you know you could help all sorts of different people or you're worried about how you're going to pay the bills next month.

But the magic is in these deeper connections. For example: most people deal with a form of imposter syndrome or lack of confidence. However, how and when that shows up for an orchestra conductor, a doctor, or corporate leader in a fortune 500 company are vastly different.

How does all this tie into doing unscalable things?

Do you know what's extremely unscalable? Working 1:1 with clients. Do you know what allows you to deeply understand the people you serve better than anyone else?

Working with them 1:1.

You feeling financially free later, starts by doing unscalable things in the earlier stages.

Not only did I double-down on working 1:1 with purpose-driven coaches this year, I started doing something else that is absolutely unscalable: reviewing and editing the content, copy, and messaging of my 1:1 clients. This allows them to immediately improve their messaging while our collaborative and iterative approach helps them become better writers.

It's awesome.

It's provided me invaluable insights about where my Dream Clients get stuck which allowed me to start creating new tools and templates to help my clients create better content and messaging more quickly.

2. You Can Enroll People Without a Fancy Landing Page

Ever find yourself trying to make something "perfect" before putting it out? Maybe to the point that your overthinking of the details and appearance has you holding back from sharing your idea?

Things don't need to look fancy to be valuable.

This is a lesson that I had to relearn this year. When I went full time with coaching, I had my logo made for $40 on Fiverr. I did tens of thousands of dollars worth of business before I had a website (even then, I only built one because a potential client was trying to get the cost of our coaching covered by their employer).

I've had so many typos in my posts that I sometimes joke that "typos are a part of my brand". 😂

But somewhere along the way, I convinced myself that I needed fancy landing pages for any program or offering I had. I can now confirm that is not the case.

Your message matters.
Showing proof that your sh!t works matters.
Showing how well you understand your clients matters.

A fancy landing page does NOT matter.

I'm launching something next month and have already filled half the spots with nothing more than a Google doc.

It's not just for landing pages, you can apply the same thinking to your content. Worry less about the polish and more about connecting with the hearts and minds of those you're looking to serve. The goal isn't for it to look amazing, the goal is to be amazing at making your Dream Clients feel seen and heard because you understand them, their challenges, and their goals so freaking well.

You can add the polish after. 

3. You Can Give Away Your "Secrets" Without Being Afraid

There's been a few times where I've been genuinely worried after hitting send on these emails. Scared that I was giving too much away. That I was sharing so much that people wouldn't feel they needed to hire me.

I couldn't have been more wrong.

After almost half a year of consciously adopting an abundance mindset with what I share, I can confidently say that these fears have been completely false. It's actually been one of the best business decisions I've ever made.


Because at this point, I can't remember the last person I got on an enrollment call with that did NOT sign up. When someone lands in my DMs or fills out the application form to potentially work with me, they already know how much value I can provide. They feel understood, know how I think, and even feel grateful for how much I've given them already.

You can give away your "secrets".

Most won't do anything with them, a select few will take what you've shared and do it on their own, and the right ones will come to you for help with the implementation.

Now stop trying to be fancy, find ways to do the unscalable, and give away your secrets so you can help more people. 

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