Get More Clients by Changing Your Words

Get More Clients (Just by Changing Your Words)

Mar 23, 2024


Today I'm going to show you how you can get more clients by making small changes to the words you use.


There's people that are looking at your content, checking out your profile, or browsing your website right now who aren't taking the next steps because you're using the wrong words when talking about what you do and how you can help them. If you make these changes, you'll not only get to help more people without doing any additional work, clients will be happy to pay you higher fees for your services.


Unfortunately, many coaches, consultants, and experts get this wrong because:


  • They get all caught up in coachy coach lingo.
  • They're trying to serve too broad of an audience.
  • They don't understand what they are actually selling.

I'm going to show you exactly how you can overcome these so your message can attract both more, and higher paying clients.


Stop Using BS Coachy Buzzwords


These coachy buzzwords sound nice to you and your coach friends but they don't mean squat to the average person struggling.


I get it.


You have a big heart.

You care about people.

You want to alleviate pain.


You don't want to make people feel worse by bringing up what's hurting them.


But think about it.


What got you to take meaningful and lasting action when you've been stuck?


....Did you leave that bad relationship because you wanted to "live your best life" or because you finally said ENOUGH of feeling miserable, being treated like crap, and decided you deserved better.


....Did you quit that job you had been complaining about for months because you wanted to "level up your career" or because you decided you were DONE with feeling anxious every time you saw a notification from your micromanaging boss and were tired of having no energy for you + the things you to love.


....Did you finally get help with growing your business because you wanted to "fulfill your potential" or because you were stuck at the same revenue level for a while, what you've been doing wasn't working, and you couldn't bear the idea of going back to a full-time job if things didn't change?


Your choice of words matters.


If you want your message to connect with people and help them take action, you have to talk about their struggles + their bold goals and do it in the words they use.


Intentionally Focus on Serving a Specific Group


It's hard to know the words your Dream Clients use if you haven't specifically defined who you're serving.


So many get this wrong because they're either worried about getting too narrowly focused, or because their area of focus is simply not narrow enough. Let's imagine that you're a sales coach and you help people become better at sales. Think about how different the challenges and needs are for someone who is a sales leader in a SaaS tech company vs someone in a retail sales manager role.


In one scenario, their clients sign up online.


They can also have hundreds of people become a client at the exact same time and they never see their clients in person.


In the other, much of the selling is done face to face with clients walking into a store. Their sales can be ruined by bad weather. Plus, the number of clients they can serve at once is limited by the amount of people working.


Both are in sales, but their worlds are drastically different.


Even the words they use for clients are different. That tech leader in SaaS call their clients "users", while the retail sales manager calls their clients "customers". Can you imagine talking to a sales manager in a retail clothing store about how you can help them "get more users"? 😂


When you're not using the right words, you sound like and feel like an outsider.


If you want to get clear on who your Dream Clients are, check out my guide on how to find an aligned and profitable niche that you're excited to serve.


Understand What You're ACTUALLY Selling


Once you drop the coachy coach lingo, get clear on who you're serving, and start speaking the language of your Dream Clients, you're almost there. Now you just need to make sure you know what you're actually selling. Get this right and you'll not only get to help more people, you'll be able to charge higher rates for what you do.


Let's pretend for a moment that you're a career coach....


Are you selling résumé reviews, LinkedIn profile refreshes, and interview skills? If you position yourself this way, you'll attract high-maintenance clients who are looking for the cheapest price.


Aka pain in the ass clients.


So what should you be selling? What people are actually after: the results. Feeling so confident in interviews that they look forward to them, having such a strong LinkedIn profile and presence that recruiters reach out to them with exciting opportunities, landing a job they love even in a tough market, or having the skills to negotiate a promotion and a higher salary so they don't have to keep worrying about inflation + the higher interest rates on their mortgage.


People see those big juicy results as way more valuable than the commodity skill of updating a résumé. And they'll happily pay you higher fees, accordingly.


The same approach applies no matter what you do:


You're not selling "financial advice"

You're selling security and peace of mind that they'll be able to take care of their family.


You're not selling "fitness and nutrition"

You're selling confidence in being able to take their shirt off at the beach or the certainty that they'll live long enough to be there for their grandkids.


You're not selling "better team communication"

You're selling higher employee engagement, lower staff turnover, and the ability to focus on what's important in the business because there's less "people BS" all the time. And solving all those things will lead to happier clients + better sales.


And people aren't signing up for the Growth Habit Crew for the video modules, weekly calls, or online forum.

They're joining...

  • To be in community with others who "get it" because they're also building a business doing meaningful work.
  • So they can increase the likelihood that they'll grow their business + impact (and do it in a shorter period of time).
  • And because they want to feel proud when telling their partner how much revenue their business made last month.



Go start changing the words that you use so you can help more people + have more impact.


I'll see you next Saturday,


Btw - Enrollment for the Growth Habit Crew closes on March 31st. We had our first live session this week and one of the new members got an insight so valuable they said "If I paid only for this, it was already worth it."

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