Getting Kickass Testimonials (Guaranteed)

Sep 17, 2022

Read time: 2.5 minutes  

Today I'm going to show you how to get kickass testimonials while also making it easy-peasy for those you serve to give you a glowing review. Testimonials are a powerful form of social proof. They show potential clients that your shit works while also giving a sense of what might be possible for them if they hire you.  

This is why including social proof in your content mix is key if you want to be attracting Dream Clients.  

I love sharing screenshots. They are impactful because they feel real, raw, and capture the excitement in the moment. But even when you have clients experiencing awesome results, you can still have friendly doubters like this person below.  

I can't blame them.  

With that in mind, I've recently started asking more clients for recommendations (you can see them on my LinkedIn page). Unfortunately, many coaches either ask for testimonials at the wrong time or unintentionally make it difficult for their clients to give a kickass one. I'm going to show you how to avoid both of those situations.  

How do you ensure that you get incredible testimonials instead of leaving it up to chance? It comes down to two key things....    

Don’t Always Wait Until the End to Ask  

While it might seem most logical to wait until the end of your engagement to ask for a testimonial, that's not always the best idea. Instead, ask for a testimonial when they’ve had a big breakthrough or achieved an awesome result. You’ll be capturing their energy and genuine enthusiasm in that moment.  

This alone will make a drastic difference in the kickassery of the testimonials you get.  

Don't Leave Them Staring at a Blank Page  

Writer's block is legit.   

I'm sure you've been there, staring at a blank page, wondering WTF to write. It's no different when you ask someone to give you a testimonial. How can you remove this stress for them? Send them prompts and questions to get them started. You'll not only be making their life easier, doing this will tremendously improve the quality of the testimonials you receive.   

Here’s an example of what you might send their way after they've agreed to do it:  

Hey ________ - thanks so much for being willing to write me a testimonial. You can of course share whatever you'd like in the testimonial, but if you answered the questions below, that would be awesome. I’m sharing these questions and prompts below to make it super easy for you.  

  • What was going on in your ___life/business/relationship/relevant area ___before working with me? What were you thinking? How were you feeling?
  • Did you have any hesitations or concerns before making the decision to work with me? Or what would you say to someone else who is thinking about working with me?
  • What made you choose to work with me instead of another coach or trying to figure it out on your own?
  • What is ___life/business/relationship/relevant area ___ like now? What have you created and what results have you achieved? How are you feeling now?
  • What has surprised you the most about our work together?

 Everything I've shared has been framed with the assumption that you're getting written testimonials.  

Do you know what's even more potent? Using these approaches to get video testimonials instead. You could use your version of the above prompts to interview your client over Zoom.     

Now go get yourself kickass testimonials from those you serve so you can help more people.  


When you're ready, here's three ways I can help you:  

1. Inquire to work with me 1:1 here. 

2. Get my best-selling book, Die Before They Do, here.

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