Why you NEED to define your Speaker DNA first - with Rina Rovinelli | Ep 2

Rina Rovinelli has watched more than 1,000 speakers come through her stages, and she knows what separates the ones who own the room.

She learned it on Dragons’ Den. Before co-founding Speaker Slam, Rina grew her clothing store to almost $700K in sales with no outside investment. She walked onto the set feeling calm, knowing her business inside and out, and then couldn’t catch her breath on her first line. Kevin O’Leary said, “Retail is the cockroach hotel. I’m out.” Three other dragons offered $250K for half the business, and she turned them down. She left with a lesson she’s built everything on since: the person with the most authentic story is the one who owns the room.

In this conversation we get into:

• Why she tells people not to do a TEDx or write a book until they know their “speaker DNA.”
• What makes a bookable brand, and what’s missing when someone says, “I’m a great speaker, I should be paid.”
• Why she kept her own rock-bottom chapters quiet for years, and what happened when she finally shared them on stage.
• The “Finish Strong” tattoo she got at 50, and why some of her best clients are in their 70s.
• Why your story sits at the heart of your business, whether or not you ever plan to speak.

As Rina puts it: “It’s never about the adversity. It’s about the lessons that come out of it.”

Find Rina
speakerslam.com
LinkedIn: https://www.linkedin.com/in/antonit/
Instagram: @therinarovinelli

Find Robb
growthhabit.org
LinkedIn: https://www.linkedin.com/in/robbgilbear/
Instagram: @robbgilbear
YouTube: @RobbGilbear